Boston, MA -- (ReleaseWire) -- 06/05/2014 -- In 2013, growth in coffee total volume sales was stimulated by the launch of a number of new products. These included Cafe Crown Latte, by Yildiz Holding, Kahve Dunyasi 2si1 Arada and Kahve Dunyazi 3u1 Arada (2-in-1 and 3-in-1 products) in a number of flavours, such as pistachio, caramel and chocolate, by Altinkiclar Gida San ve Tic AS, Beta Caffito by Beta Group of Companies, and 1-cup instant coffee brand Shazili Hazir Turk Kahvesi by Shems Gida San ve Tic Sti Ltd. This led to increased consumer demand for coffee products at the end of the review period. Another factor that stimulated growth in 2013 was increased distribution of coffee products.
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In 2013, Tchibo GmbH maintained its leading share of coffee in Azerbaijan with 11% of retail volume sales, which was achieved through strong position in both fresh as well as instant coffee with 10% and 14% volume shares, respectively. Tchibo enjoyed an off-trade value share of 9% in coffee in 2013 and ranked first. The company?s coffee products are successful mainly due to its strong Tchibo brand varieties and the consumer loyalty it commands.
Over the forecast period, coffee is expected to register growth at a 6% CAGR in constant retail value terms, compared with a 5% CAGR over the review period, and at a 7% CAGR in retail volume terms compared to a 6% CAGR during the review period. Coffee is expected to be positively affected by the improved economic conditions and an increasing number of new product developments.
Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Azerbaijan with research from Euromonitor's team of in-country analysts.
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If you're in the Coffee industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Coffee in Azerbaijan market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Coffee in Azerbaijan?
- What are the major brands in Azerbaijan?
- How significant is vending in coffee distribution?
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