Boston, MA -- (SBWIRE) -- 09/02/2014 -- Home improvement and gardening stores saw a trend of rebranding and emphasising attractive prices, combined with convenience, in order to compete with online retailing and other channels. For example, Home Centers (DIY) and Electra Consumer Products rebranded outlets and changed their slogans, alongside emphasising their attractive prices and temporary sales.

Competitive Landscape

The competitive landscape can be characterised by penetration of home and garden specialist retailers by retailers from other channels, such as the Fox Wizel chain, present in apparel, launching Fox Home. There were also attempts at penetration by international companies such as Kika, although there were significant challenges when it came to furniture. Price-sensitivity continues to strongly affect the landscape in terms of matching prices to consumers' purchasing power and demand, alongside offering an attractive range of products and convenience.

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Industry Prospects

Home and garden specialist retailers is expected to see a slowdown in growth, with a value CAGR of 1% at constant 2013 prices, reaching NIS13.8 billion. The reasons for the slowdown include saturation, caused by a lack of differentiation amongst competitors, alongside price decreases as a leading strategy in order to maintain share, and the strengthening of internet retailing, such as Ikea's expected entry into this channel. This trend is expected to continue, and therefore revenues will slow. Meanwhile, the sales area is expected to enjoy a stable CAGR of 3%, thanks to companies enlarging outlets in order to attract consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Furniture and Furnishings Stores industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Furniture and Furnishings Stores industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Furniture and Furnishings Stores in Israel market research report includes:

- Analysis of key supply-side and demand trends
- Detailed market shares for international and locally-based retailers
- Historic number of stores, selling space and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- How big is the Furniture and Furnishings Stores channel in Israel?
- Who are the leading retailers in Israel?
- Is convenience driving consumers' shopping habits aiding sales for forecourt retailers?
- How are independent furniture and furnishings stores competing against chains?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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