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New Market Research Report: Hair Care in the Czech Republic

Fast Market Research recommends "Hair Care in the Czech Republic" from Euromonitor International, now available

 

Boston, MA -- (SBWIRE) -- 08/19/2014 -- In 2013, hair care benefited from increasing consumer demand for higher-quality products which offer strong protection. Thus, medicated shampoos, 2-in-1 products and colourants were particularly popular. However, the growth of these categories was to some extent offset by the declining popularity of the biggest categories, namely standard shampoos and styling agents. Nevertheless, in 2013, hair care posted positive current value growth of 1%.

Competitive Landscape

Henkel remained the leading player in hair care in 2013, accounting for a value share of 26%. It also recorded the biggest value share increase of one percentage point thanks to well-established brands such as Schwarzkopf, Gliss, Schauma and Taft. L'Oreal ranked second with a 20% value share thanks to its strong focus on product development and innovation.

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Industry Prospects

Hair care is predicted a better performance over the forecast period than the review period, posting a value CAGR of 2% at constant 2013 prices, up from a 2% CAGR decline over 2008-2013. The category will be driven by increasing consumer interest in higher-quality products as the economic situation in the country improves.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Czech Republic market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Hair Care in Czech Republic?
- What are the major brands in Czech Republic?
- Which types of styling agents are most common?
- How are shampoos versus 2-in-1 products performing?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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