Boston, MA -- (SBWIRE) -- 08/19/2014 -- Oral care in the Czech Republic managed to reverse its negative performance of 2012 and record positive current value growth of 1% in 2013. Sales growth was driven by the increasing importance of oral hygiene. Czech consumers were more willing to spend more money on products which help to prevent disease.

Competitive Landscape

GlaxoSmithKline led oral care in the Czech Republic in 2013 with a 24% share of value sales. The company benefits from a wide product portfolio, which includes brands such as Odol, Fluora, Aquafresh, Sensodyne and Parodontax. However, the company saw a marginal drop in its value share in 2013 due to increasing competition.

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Industry Prospects

Oral care is expected to achieve a value CAGR of 3% at constant 2013 prices over the forecast period. Category sales will be driven by increasing demand for naturally-positioned toothpastes and products with added benefits such as whitening.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Czech Republic market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Oral Care in Czech Republic?
- What are the major brands in Czech Republic?
- Which type of toothpaste is most popular?
- How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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