Boston, MA -- (SBWIRE) -- 02/05/2015 -- Convenience, effectiveness and grooming remained the main drivers in personal care appliances, supporting growth in 2014. Recommendations from professionals formed a critical platform for usage and growth, such as dentists recommending electric toothbrushes or salon stylists suggesting that hair styles could be replicated at home with certain hair appliances. Some businesses had affiliations with a particular small appliance brand or company, in which case they would promote the appliance for home use or sell the units within the place of business.

Competitive Landscape

Procter & Gamble claimed an 18% volume share in 2014, supported by its Braun Oral-B brand of personal care small appliances. Braun Oral-B maintained its share for the year, with sales of its electric toothbrush units remaining flat, although the battery toothbrush, Spinbrush, from Church and Dwight gained share modestly in the category in 2014 as it offered more competitive pricing and a wider selection of battery operated models. Additionally, Braun faced significant competition in body shavers, with the growing popularity of Philips within the category.

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Industry Prospects

It is expected that value growth at constant 2014 prices will outpace volume as manufacturers and retailers seek profit in a category characterised by relatively flat volume. Retail performance is not expected to be impacted by economic or employment concerns, but more tied to general population and household growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Care Appliances in Canada market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Personal Care Appliances in Canada?
- What are the major brands in Canada?
- What is the share for hair care appliances?
- Is an increased focus on health and beauty driving electric tooth brush sales?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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