Boston, MA -- (ReleaseWire) -- 04/29/2014 -- RTD coffee in Norway in 2013 continued to be stimulated by the continuous introduction of new products, mainly from the two leading players in the category, Tine and Arla Foods. Increased exposure in the last couple of years as a result of Tine's re-launch of its existing RTD coffee portfolio in 2011 and Starbucks' launch of its Ice Latte line, also in 2011, has revitalised the category. 2011's launches were followed by higher caffeine content lines such as Tine IsKaffee Energi and Starbucks...
Euromonitor International's RTD Coffee in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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