Boston, MA -- (SBWIRE) -- 08/13/2014 -- Consumers were increasingly health-conscious, and this was in part due to the government's efforts to promote healthy living. Besides incorporating healthy dietary habits into their lifestyles, consumers took to exercising to keep fit. For instance, the Hong Kong Standard Chartered Marathon experienced increased growth of participants since its inception.

Competitive Landscape

Otsuka Pharmaceutical Co Ltd led sales in 2013, with 33% off-trade value share. This was largely due to the strong brand equity of its brand, Pocari Sweat. It was well-known among consumers, and associated with quality. It also held marketing campaigns and contests to keep consumers engaged.

Industry Prospects

Consumers are expected to maintain their active lifestyles over the forecast period. The government's efforts to create awareness of the benefits of exercising are a major factor in driving consumers to exercise. Companies are leveraging on this to create bigger and more exciting events. For instance, adidas planned a major urban run event in 2013, and is planning for bigger ones over the forecast period.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sports and Energy Drinks industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports and Energy Drinks in Hong Kong, China market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sports and Energy Drinks in Hong Kong, China?
- What are the major brands in Hong Kong, China?
- What are key new sports and energy drinks launches and what impact impact did they have on #category#?
- Who are the key consumers of sports and energy drinks in Hong Kong, China?
- What time of day are sports and energy drinks most commonly consumed?
- What trends motivate people to drink sports and energy drink in Hong Kong, China?

Reasons to Get this Report

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Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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