Boston, MA -- (SBWIRE) -- 07/16/2014 -- Sports nutrition recorded 20% current value growth, reaching R$461 million in 2013. The great performance of this category continued to be the high concern about health and wellness raised expressively among Brazilians. People of all ages and both genders are investing in sport nutrition to achieve a better lifestyle. From exercising to the adoption of more balanced meals, including the consumption of sports nutrition, consumers are experimenting all the options available in order to achieve a healthier body.

Competitive Landscape

Probiotica Laboratorios continued to lead sports nutrition in 2013, with 31% value share. Probiotica's strategy is focused on building strong brand awareness in partnership with distributors and healthfood shops. In addition, the company continues to invest in bringing new exclusive products and brands to Brazil, whilst also continuing to work towards expanding penetration at the retail level, and increasing the shelf-space for Probiotica brands amongst all distribution channels.

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Industry Prospects

Sports nutrition is expected to post a high value CAGR of 12% in constant 2013 prices during the forecast period, to reach R$800 million in 2018. Protein powder is predicted to sustain this growth, posting a value CAGR of 12% in constant 2013 prices. Among non-protein products, amino acids are expected to remain very popular with consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Brazil market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sports Nutrition in Brazil?
- What are the major brands in Brazil?
- What is the market size of Sports Nutrition in Brazil?
- What are the major brands in Brazil?
- Do consumers prefer powders, tablets, or RTD?
- Do consumers prefer protein, amino acid, whey, or creatine products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Non-Protein Products, Protein Products.

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