Boston, MA -- (SBWIRE) -- 08/12/2014 -- Demand for cider/perry in the United Arab Emirates is growing due to the increasing influx of expatriates from the UK, a country in which cider/perry is currently witnessing a strong revival. The majority of pubs and nightclubs in the United Arab Emirates which are popular among British expatriates offer cider from the keg or in bottles and the drink is often purchased as a refreshing substitute to lager during hot summer months.

Competitive Landscape

Strongbow remains the dominant brand in cider/perry in the United Arab Emirates. The success of this brand in the country is due mainly to its high availability through on-trade channels. Nevertheless, the popularity of the South African brand Savanna is growing rapidly and the brand experienced very high demand through off-trade channels towards the end of the review period.

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Industry Prospects

Cider/perry in the United Arab Emirates is expected to register stable growth over the forecast period as the consumer base for cider is growing in line with the increasing influx of expatriates from the UK. Nevertheless, the category is expected to remain relatively small as the popularity of cider/perry is not rising among expatriates from countries in which cider is not particularly popular.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in United Arab Emirates market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market volume shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cider/Perry in United Arab Emirates?
- What are the major brands in United Arab Emirates?
- Is premiumisation expected to continue to be an important driver in cider?
- Who are the key consumers of cider: men, women, younger or older consumers?
- Where is cider mainly consumed- at home or away from home?

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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