Boston, MA -- (SBWIRE) -- 08/18/2014 -- Coffee showed growth of 4% in volume terms, as more Russians are drinking it. Significant market players are actively marketing coffee, increasing the numbers of coffee houses, facilitating a growing take-away coffee culture. Consumers are also becoming more aware and educated concerning their coffee. Russia's coffee and tea association has put a lot of effort into promoting coffee, organising various events, exhibitions, seminars and more. With growing disposable incomes, Russians now tend to try new products more. Consumers are also travelling a lot, bringing new coffee experiences back to their home country.

Competitive Landscape

Coffee is led by Nestle, with a 23% value share in 2013. In second position, Kraft Foods holds a 19% share, followed by Strauss with 7%, Orimi Trade also with 7% and then Tchibo Frisch-Rost-Kaffee, holding a 6% value share. Coffee is very concentrated, with these five listed companies controlling 62% of total value sales in Russia.

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Industry Prospects

Coffee sales are expected to grow by a 1% CAGR in volume terms, reaching 131,000 tonnes in 2018. Both on-trade and off-trade coffee sales will grow in volume terms, at 3% and 4% CAGR, respectively. Russia's coffee consumption culture is changing a lot, but it is expected that instant and fresh coffee will show different behavioural trends. Over the forecast period, fresh coffee is expected to grow at 3% CAGR, while instant coffee will be flat to 2018.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Russia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Coffee in Russia?
- What are the major brands in Russia?
- How significant is vending in coffee distribution?
- How does the increasing number of speciality coffee shops impact retail sales of coffee?
- How are coffee pods performing in Russia?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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