Boston, MA -- (SBWIRE) -- 02/05/2015 -- The ongoing trend in which consumers in Denmark are showing growing interest in environmentally friendly products is a key driver for sales of heating appliances in Denmark. For example, heating appliances that include greener technology and environmentally friendly benefits are in the focus of sales in 2014. Whilst buying these kinds of products, consumers enjoy knowing they are considering the environment more and helping reduce electricity costs as well.

Competitive Landscape

Panasonic Danmark A/S is expected to continue to lead sales in heating appliances in Denmark with retail volume share of 25% of total category sales. With little competition from the other players, Panasonic Danmark A/S maintained its leadership in this category throughout the review period and this situation should remain stable in 2014. Strong reputation of its brands and wide distribution in the country are the key factors behind the strong performance of Panasonic in heating appliances in Denmark.

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Industry Prospects

Consumers growing interest in environmentally friendlier appliances that consume less energy and thus consider the environment more and help with reducing electricity costs is an ongoing trend that is expected to remain over the forecast period. Therefore, heating appliances products which have green labels and environmental certifications will be in the focus of sales over the forecast period. Innovation in heating appliances that integrate advanced environmentally friendly technology into new brands will stimulate sales in this category as well. All in all, heating appliances is set to grow by a volume CAGR of 1% throughout the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Heating Appliances industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Heating Appliances industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Heating Appliances in Denmark market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Heating Appliances in Denmark?
- What are the major brands in Denmark?
- Are central heating units inhibiting potential growth for electric fires?
- Has innovation in panel heaters led to an upturn in fortunes for the category?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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