Boston, MA -- (SBWIRE) -- 11/24/2014 -- In 2013, homewares in South Korea grew by 4% in retail value. New developments in materials and products were responsible for this growth, as well as an increased consumer preference for safe and superior homewares.

Competitive Landscape

Happycall leads with a 3% value share. The company started producing in 1999, receiving an enormous popularity boost with its two-way frying pan. This was a double-layer frying pan at the top and bottom, meaning that consumers do not need a spatula to flip food over. When this pan launched, it was a sensational and totally new concept within stove top cookware. Since 1999, the company has introduced various stove top cookware products, using the homeshopping channel to sell its brand.

Industry Prospects

Homewares in South Korea is expected to grow by a 1% CAGR at constant 2013 prices over the forecast period, based on the rise in the numbers of smaller families and single-person households. As such, relatively smaller dinnerware sets, or compact cookware and kitchenware sets, will likely be launched to attract these target consumers.

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Homewares Market Research Analyse key trends and developments in South Korea for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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