Boston, MA -- (ReleaseWire) -- 06/24/2014 -- Bleach is one of the most stable categories of home care products on the market. Sales volume grew slightly in 2013. However, usage of white linen is reducing as more people prefer purchasing coloured linens and clothes that do not need bleach. Thus sales growth cannot be higher.
The Procter & Gamble Co led the market in 2013 as in the previous year, but with a substantial increase in value share to reach 50% on the strength of its Ace brand. Al-Afrah Detergents East Syria with the brand called Alafrah accounted for 20% of the market, ranking second. Stupinskiy Khimicheskiy Zavod followed the Al-Afrah Detergents East Syria with a 10% value share. The latter is a new company on the Georgian market that sells the bleach Sanfor.
Current trends make it noticeable that 2-in-1 powder products - combining stain removers and bleaches together - will become more widespread as Georgian consumers tend to make purchasing decisions based on efficiency; they prefer universal products that can be used for more than one particular purpose. In addition, it is expected that disposable packaging will be produced to make it more convenient for consumers to deal with dosages of the bleach and stain removers.
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