Boston, MA -- (ReleaseWire) -- 07/10/2014 -- Cider/perry companies were focused on distribution in 2013. By making their brands available through modern and traditional retailers they ensured that these brands would reach consumers. In addition, brands that were only regionally available during the review period were expanding their distribution into other main cities like La Paz. Some companies invested a little more and made their brands available throughout the year. For instance, Del Valle by Bodegas Del Valle and Cereser by Dicon y/o Ricardo Arana were present throughout modern and traditional retailers in 2013.
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Bodegas Del Valle led sales of cider/perry in 2013 with 73% share of volume sales. The company's brand Del Valle is a favourite amongst Bolivian consumers. This brand has not changed its position since 2006. Del Valle was also one of the first brands to be available in Bolivia. This brand was initially only available through contraband, and consumers became quite fond of it. When legal imports started entering the country the brand immediately became the leader of cider/perry for this reason.
Cider/perry performance over the forecast period is expected to remain strong thanks to companies' efforts on distribution. Year-round consumption is expected to be boosted by companies' strategies to make their products available through modern and traditional channels and to make them affordable. It is expected that flavoured cider/perry will have a positive impact on the sales of these products as female and young drinkers tend to prefer it.
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The Cider/Perry in Bolivia market research report includes:
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- Production, imports by origin, exports by destination
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Our market research reports answer questions such as:
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- Is premiumisation expected to continue to be an important driver in cider?
- Who are the key consumers of cider: men, women, younger or older consumers?
- Where is cider mainly consumed- at home or away from home?
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