Boston, MA -- (ReleaseWire) -- 06/26/2014 -- Steady growth was recorded across all consumer health categories in Kenya in 2013. Increased campaigns by the government to promote a healthy populace through the Kuboresha Afya programme, growing public awareness of healthy living amongst consumers and the proliferation of health clinics were factors which contributed to overall growth.
Euromonitor International's Consumer Health in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report:
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- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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