Boston, MA -- (SBWIRE) -- 08/19/2014 -- The health and wellness trend, which reshaped the dog food category over the latter part of the review period, is expected to continue in 2014. Most new brands and products which entered the category were either organic, natural, or had other features relating to health. For example, in 2012, grain-free dog food entered the market and in 2013, further grain-free dog food brands were launched.

Competitive Landscape:

Nestle Purina PetCare maintained its leading position in 2013 with a 21% share in value terms. Although its share decreased slightly, it remained the top player in dog food. Nestle Purina PetCare offered a wide variety of products under its well-known Purina and Dogli brands, which were heavily marketed in the pet care world. In dog treats the company was in third place with a 15% share in 2013, in dry dog food it held a 22% value share, and in wet dog food it registered a 9% share. It is expected that the competitive environment will remain fierce in 2014, continuing the trend from previous years.

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Industry Prospects:

It is likely that the health and wellness trend will continue to prosper, as a dog's health is incredibly important to the owner. There is expected to be a wider variety of treats and food available that is hypoallergenic or grain-free, with added vitamins and nutrients. Brands which did not follow the health trends in the review period are likely to do so in the forecast period.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Israel market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Dog Food in Israel?
- What are the major brands in Israel?
- How fast are consumers trading up to prepared dog food?
- How have pet specialists fared in recent years?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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