Boston, MA -- (ReleaseWire) -- 04/29/2014 -- After shrinking in current value terms in 2012, home care returned to growth in 2013. This is remarkable for a saturated market in a country whose economy is only expected to return to economic growth in 2014. The growth in value was caused by two main factors. After years of absorbing increasing production costs, manufacturers started to pass some of the burden to consumers and unit prices increased. Similarly, after years of private label growth in home care, the main players in the category...
Euromonitor International's Home Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
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Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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