Boston, MA -- (ReleaseWire) -- 06/13/2014 -- 88% of retail value sales in retail tissue in 2013 were accounted for by tissues and toilet paper, which accounted for 56% and 32% of value sales respectively in the category during 2013. Tissues are especially popular products in both retail and AFH channels in Iran. Iranian consumers use tissues on a daily basis and even in remote rural areas and low-income residential neighbourhoods, boxed facial tissues can be found on display in the majority of homes. Over the course of the review period, many Iranian households became very aware of the convenience which tissues offer and this led to rising demand for tissues generally. Wider distribution and relatively low unit prices also played a key role in the rapid growth in per capita consumption of tissues in Iran towards the end of the review period.
Pars Crepe Co was the leading company in retail tissue in Iran in 2013 with its Cheshmak brand holding a value share of 22%, followed by Khorasan Paper Products Co and Pakan Paper Products Co, each with a value share of 10%. These three companies continue to benefit from their respective long-established brands in Iran and are continuously taking advantage of the high levels of brand loyalty they command.
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Retail tissue is expected to continue registering healthy growth in Iran during the forecast period. The relatively low retail volume sales base from which the category is rising, combined with the strong marketing activities of the category's key suppliers are expected to drive growth in the category over the forecast period. The category is expected to increase in retail volume at a CAGR of 2% over the forecast period, while value sales are set to increase at a CAGR of 3% in constant terms.
Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Iran with research from Euromonitor's team of in-country analysts.
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The Retail Tissue in Iran market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Retail Tissue in Iran?
- What are the major brands in Iran?
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