Boston, MA -- (ReleaseWire) -- 04/09/2014 -- Strong growth across all IT segments makes the Thai IT market one of the largest and fastest growing in the region. Drivers such as high private final consumption and the economy's strong growth trajectory will support the market's expected expansion. In addition, fundamentals such as increasing connectivity and the falling price of devices are enabling a wider range of potential users to enter the market. We see strongest growth in product categories such as tablets, cloud computing, big data analytics, real-time business management systems and enterprise software adoption among SMEs.
Headline Expenditure Projections
- Computer Hardware Sales: THB166.7bn in 2014 to THB206.3bn in 2018, with CAGR of 5.4%. Volume sales will be supported by the increasing variety of low-cost tablets reaching the market, but desktop and notebook shipment decline will slow value growth..
- Software Sales: THB32.0bn in 2013 to THB35.8bn in 2014, and CAGR of 10.2% 2014-2018. Key drivers will be enterprise IT investments, particularly among SMEs that are looking to control costs and achieve scale.
- IT Services Sales: THB74.9bn in 2014 to THB117.1bn in 2018. We continue to expect IT services to outperform, with cloud computing services particularly boosting growth of the market.
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