Boston, MA -- (SBWIRE) -- 08/13/2014 -- Despite the relative near-term weakness of its food and drink market on account of the wider political and economic situation, Egypt's core demographics continue to offer encouraging prospects for the world's major fast-moving consumer goods companies. Egypt is also arguably the cultural hub of the Arab world and doubles as an excellent gateway to the wider North African and Sub-Saharan African regions. We believe that no other country in the Arab world can match Egypt's long-term potential, which is why many of the world's largest consumer companies will very likely be increasing, rather than cutting back, their investment in the country.

Our country risk team holds a moderately bullish view on the Egyptian economy and its consumer, mainly predicated on the expectation for continued improvements in political stability as well as the impact of low base effects. Our baseline scenario sees the economy expanding 2.3% in FY2014 and 3.1% in FY2015 (fiscal year running from July-June), up from 1.9% in FY2013.

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Though we hold such a view, we stress that heightened political tensions could quickly erode any gains seen in economic growth. The resignation of former Prime Minister Hazem el-Beblawi's interim government on February 24 highlights the ongoing challenges which face the country.

Headline Industry Forecasts (local currency)

- 2014 total food consumption growth (local currency): +12.8%; compound annual growth rate (CAGR) 2014-2018: +13.2%.

- 2014 per capita food consumption growth (local currency): +11.0%; CAGR 2013-2018: +11.4%.

- 2014 alcoholic drinks volume sales growth: +7.6%; compound annual growth rate (CAGR) 2014-2018: +7.7%.

- 2014 total soft drinks volume sales growth: +4.4%; CAGR 2014-2018: +6.6%.

- 2014 mass grocery retail sales (local currency) growth: +14.8%; compound annual growth rate 2014-2018: +14.7%.

Key Industry Trends:

Nestl Opens Its First Egyptian Confectionary Plant: Swiss food giant Nestl reaffirmed its long-term commitment to Egypt...

The Egypt Food & Drink Report features Business Monitor International (BMI)'s market assessment and independent forecasts for food and drink expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies.

BMI's Egypt Food & Drink Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market in Egypt.

Key Benefits

- Benchmark BMI's independent food and drink industry forecasts for Egypt to test other views - a key input for successful budgeting and strategic business planning in the Egyptian food and drink market.

- Target business opportunities and risks in Egypt through our reviews of latest industry trends, regulatory changes and major deals, projects and investments.

- Exploit latest competitive intelligence on your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity) and Competitive Landscape Tables.

Coverage:

BMI Industry View:

Summary of BMI's key industry forecasts, and views, covering food and drink manufacturing and consumption and the retail market.

Business Environment Rankings:

BMI's Food & Drink Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors, food and drink manufacturers and mass grocery retailers.

The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

Industry SWOT Analysis:

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the food, drink and mass grocery retail sectors, and within the broader political, economic and business environment.

Food Forecasts:

BMI's food chapter is divided into sections such as Meat, Fish, Confectionary, Dairy and Canned Foods, and provides insight into a market's food industry, centred on a forecast to end-2018 for the sector. The chapter includes the following elements:

Industry Forecast Scenario - Historical data series and forecasts to end-2018 for growth of key indicators within a market's food industry. Including consumption, food consumption as % of GDP, canned food sales, confectionery sales and food and drink imports and exports, among others.

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