Boston, MA -- (SBWIRE) -- 11/24/2014 -- After suffering heavily from the effects of the recession on consumers? purchasing power, the Romanian home improvement category stagnated in 2013. The previous four years recorded significant decreases, since consumers felt less inclined to invest in the renovation of their homes. However, the main effect of the crisis was people refraining from purchasing new real estate and rather focusing on renovation of existing property. In 2013 home improvement products were responsible for sales worth RON2.4 billion.

Competitive Landscape

Home improvement specialist retailing is dominated by Romanian companies, the top three retailers in the country being Dedeman, Arabesque and Ambient. The British group Kingfisher bought the 15 Bricostore outlets in Romania. These stores will be rebranded as Brico Depot, the same retail brand used in Spain and France. As well as the arrival of Kingfisher, several chains made public their intention to leave the Romanian market, most notably bauMax, Hornbach and Obi. Praktiker also sold Romanian operations to Search Chemicals.

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Industry Prospects

2014 is expected to see the home improvement category finally register positive growth. Generally sales growth is expected to accelerate over the forecast period, in line with consumers? recovering consumption power and propensity to spend on home renovations. Thus, over 2013-2018 the category is projected to see a 2% CAGR to reach RON2.6 billion in 2018. Growth will be supported by small-scale, individual renovation projects.

Home Improvement Market Research Analyse key trends and developments in Romania for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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