Boston, MA -- (SBWIRE) -- 08/15/2014 -- The key trend has been usage of a combination of some of the categories, although coils has been receiving negative campaigns.

Competitive Landscape:

The leading brands in 2013 include Mortein Doom from Reckitt Benckiser with a 40% value share, followed by Ridsect from SC Johnson & Sons with a 7% value share. The two brands have been on the market a while and their effect is very well known. They have also carried out massive advertisements using strong and likeable personalities, while innovating good designs for their aerosol cans.

Industry Prospects:

The forecast for home insecticides is that growth will be positive as long as the players keep their toxic products as friendly to the environment as possible, and also keep assuring customers that their health is not threatened.

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Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Insecticides industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Insecticides industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Insecticides in Kenya market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Insecticides in Kenya?
- What are the major brands in Kenya?
- Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Kenya?
- What are the key new product launches in the insecticides market?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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