Boston, MA -- (SBWIRE) -- 10/13/2014 -- Sales of menswear performed as well as womenswear for several consecutive years, thanks to the growing interest among men in what they wear as well as their increased interest in following the latest fashion trends. Sales of menswear rose by 2% in volume and by 4% in value terms in 2013,

Competitive Landscape

H&M led sales with a 5% value share, followed by Zara Bucuresti and C&A each with 4% shares.

Industry Prospects

The very different purchasing patterns of men in comparison to women are a constant threat to growth but can also be seen as an opportunity. For example, men tend to be more interested in quality instead of volume and, while keeping an eye on prices, their purchasing decisions are typically less impulsive than those of women. However, good quality items, which are acceptably priced, will sell, especially when offered by stores with a strong infrastructure capable of providing a constant supply to the market. This is one of the major advantages of international chains.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Romania market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Menswear in Romania?
- What are the major brands in Romania?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women's clothing vs men's clothing?
- What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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