Boston, MA -- (SBWIRE) -- 08/19/2014 -- Other hot drinks increased by 6% in 2013 in total volume terms, to reach 21,300 tonnes, and mainly consists of two product types, chocolate-based flavoured powder drinks and other plant-based hot drinks. Average Russian incomes increased during the review period, meaning that consumers can afford to spend more on hot drinks. The health and wellness trend is also actively growing the popularity of chicory.

Competitive Landscape:

Nestle Russia remains the leading company with a 24% value share, mainly as the company dominates chocolate-based flavoured powder drinks. Nestle Russia controls an 84% value share with its Nesquik brand. Nesquik is a kind of phenomenon on the Russian market, as many Russians refer to the whole category after the leading brand name. Nesquik is undoubtedly the leader in chocolate-based flavoured powder drinks, due to its strong marketing, wide distribution, and helped by its attractive and colourful packaging.

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Industry Prospects:

Other hot drinks will remain driven by chicory during the forecast period, and should perform positively over this time, with an expected 5% CAGR in volume terms and 6% in value terms. Chicory products are widely available at different points of sale, and are also affordable and easy to prepare. These factors will contribute to chicory's growing popularity, as well as benefiting from the growing interest in health and wellness.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Russia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Other Hot Drinks in Russia?
- What are the major brands in Russia?
- What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
- What role does vending play in the hot chocolate drinks market?
- Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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