Boston, MA -- (ReleaseWire) -- 06/05/2014 -- Serbian sanitary protection did not witness any significant new launches in 2013. This was especially the case for towels and tampons, while there was some innovation within pantyliners. It seemed as though manufacturers think introducing small and not very innovative varieties of existing brands from time to time is sufficient for them. In fact, share data talks in favour of this argument since there were almost no changes in producers? retail value shares over the review period.
Procter & Gamble Marketing & Services doo, marketing Naturella Camomile, Discreet and Always brands, led sanitary protection in 2013 with retail value share of 38%. It was followed by DrenikND doo (Boni, Yup and Feel fine brands) and Johnson & Johnson Inc (o b and Carefree) with respective retail value shares of 27% and 16%. These three companies held 81% combined share of Serbian sanitary protection and this was due to their extensive marketing support, good distribution and the fact that they offer good price-quality ratio.
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Sanitary protection is expected to recover over the forecast period. As the end of the economic crisis is already tangible, consumer trust and levels of disposable income will inevitably increase and this will result in higher spending on sanitary protection. One can expect the premiumisation trend in the category, as women will purchase more expensive quality products more often.
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The Sanitary Protection in Serbia market research report includes:
- Analysis of key supply-side and demand trends
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