Boston, MA -- (SBWIRE) -- 02/05/2015 -- Strong review period growth for small kitchen appliances (non-cooking) was supported by rising disposable income levels and a growing sense of economic confidence during the review period, encouraging consumers to spend more freely. However, the end of the review period saw rising economic concerns and the government urging consumers to save rather than spend. Due to these trends, small kitchen appliances (non-cooking) saw just 1% retail volume growth in 2014 over the previous year, in comparison to a striking review period CAGR of 9%.

Competitive Landscape

Arzum Elektrikli Ev Aletleri was the leading player in small kitchen appliances (non-cooking) at the end of the review period, accounting for 18% retail volume share. This company benefits from offering the well-regarded Arzum and Felix brands and from offering a wide range of prices. In 2014, the company for example offered the cordless Arzum AR 396 with a concealed resistance, safety system and washable filter for TRY133, while also offering basic products such as the Felix FL-365 at just TRY60. Arzum thus attracted many price-sensitive consumers in 2014 and further gained almost half a percentage point in volume share over the previous year. The company also benefits from its strong presence in chained electronics and appliance specialist retailers such as Teknosa and Vatan, with these chains competing aggressively for share in the year.

View Full Report Details and Table of Contents

Industry Prospects

The performance of small kitchen appliances (non-cooking) will continue to be shaped mainly by kettles in the forecast period, with this product area continuing to account for over 90% of volume sales. Most consumers view kettles as an essential, supporting ongoing growth for this product area. Kettles is however largely mature, with almost universal household penetration, particularly given the striking 9% CAGR seen during the review period. Kettles is thus likely to see only sluggish volume growth during the forecast period at 2% CAGR. Small kitchen appliances (non-cooking) as a whole is thus also set to see volume growth slow to 2% CAGR in the forecast period, down from 9% CAGR in the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Kitchen Appliances (Non-Cooking) industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Kitchen Appliances (Non-Cooking) industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Kitchen Appliances (Non-Cooking) in Turkey market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Small Kitchen Appliances (Non-Cooking) in Turkey?
- What are the major brands in Turkey?
- Has the recession impacted performance in small kitchen appliances insdustry?
- Are coffee mills growing in line with coffee machine consumption?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 800-844-8156

Browse all Consumer Goods research reports at Fast Market Research

You may also be interested in these related reports:

- Small Kitchen Appliances (Non-Cooking) in South Korea
- Small Kitchen Appliances (Non-Cooking) in Thailand
- Small Kitchen Appliances (Non-Cooking) in Sweden
- Small Kitchen Appliances (Non-Cooking) in Vietnam
- Small Kitchen Appliances (Non-Cooking) in Taiwan