Boston, MA -- (SBWIRE) -- 09/17/2014 -- World Cigarettes South Africa focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in South Africa, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.

Key Findings
Overall cigarette sales in South Africa stood at 30.9 billion pieces in 2012, 8.5 billion pieces of which were non duty paid. Although the market is one of the largest in Africa it has experience a near-continuous period of decline since 1990. During this period, smoking prevalence has declined significantly from 31% to 21.2% of adults. Only 7.6% of South African women smoke, down from 14.6% in 1990. This partly explains the decline in duty paid sales, as does the rising profile of contraband, this rising to 27.5% in 2012.

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