Boston, MA -- (SBWIRE) -- 08/12/2014 -- Oral care in Morocco remained dynamic in 2013. Consumers tended to pay more attention to oral care thanks to their increasing awareness of hygiene. Frequent visits to the dentist, recommendations from professionals and brand owners and constant advertising of oral care products on TV and in magazines led consumers to show higher interest in their oral hygiene. As a result, oral care was able to achieve a good performance resulting in a healthy value increase in 2013.

Competitive Landscape:

The competitive landscape within oral care is widely dominated by a couple of international players. Colgate-Palmolive ranked in first position with a 34% value share in 2013 while Unilever held second position with 30%. Both enjoyed strong brand recognition as consumers preferred to purchase leading global brands. The latter are considered to offer higher quality and greater effectiveness compared with domestic brands.

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Industry Prospects:

Overall oral care should achieve a good performance in Morocco over the forecast period. Consumers are expected to maintain and improve oral hygiene thanks to increasing awareness of health concerns through campaigns by professionals, such as dentists and brand owners. Furthermore, the increasing trend in personal appearance and wellbeing should help oral care to grow in value terms. As a result, oral care is set to post a CAGR of 5% in value sales at constant 2013 prices over the forecast period.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Morocco market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Oral Care in Morocco?
- What are the major brands in Morocco?
- Which type of toothpaste is most popular?
- How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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