Albany, NY -- (SBWIRE) -- 03/20/2019 -- The demand for oral clinical nutrition supplements is also increasing due to children, owing to factors such as cognitive wellbeing, malnutrition, and demand for healthy food supplements for their proper growth and development. In the global oral clinical nutrition supplements market, APAC and Europe hold major shares regarding the consumption of oral clinical nutrition supplements. With the increasing demand for oral clinical nutrition supplements among the population, it can be anticipated that there would be higher returns for investors for oral clinical nutrition supplements in the coming future.

In the global nutrition supplements market, oral clinical nutrition supplements are gaining huge demand, owing to the increasing health concerns of the population. In the global healthcare market, the demand for nutritional supplements is also increasing from the geriatric and aging population. Aging brings along various health problems, due to which, a person is not able to properly digest many food items. In addition, for a diseased condition, doctors also prescribe oral clinical nutrition supplements to fulfill the nutritional requirements of the patient.

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Oral Clinical Nutrition Supplement Companies are Investing a Lot in Research & Development

Oral clinical nutrition supplement manufacturers are investing in the research and development sector, since the FDA has strictly limited illegal claims regarding diseases and health maintenance. Manufacturers that sell supplements with disease claims must get FDA approval by showing significant scientific agreement prior to selling their products in the market. Recent research focuses on improving the health of people through nutritional means, with the hope of improving overall health. For example, some scientists are investigating whether increasing the content of certain nutrients such as vitamin C and vitamin E with food constituents like probiotics or at levels above the Recommended Dietary Allowances (RDA) could strengthen the bones, especially in elders. Hence, companies operating in the oral nutritional supplements market are investing huge amounts on such researches in order to enhance their market presence and increase their consumer base. For the same, major companies are also opening research and development centers in order to enhance their product offerings of oral clinical nutrition supplements, and make a positive impact on people's lives. For instance, in December 2018, Nestlé Health Science inaugurated its new global R&D center in Bridgewater, the U.S. The company invested US$ 70 Mn for this new R&D center for its agenda to enable healthier lives with the help of nutrition.

The Problem of Malnutrition Boosting the Sales of Oral Clinical Nutrition Supplements

Malnutrition is a common problem faced by humans all around the world. Despite the availability of screening tools, severe malnutrition cases still go un-detected and untreated in care homes, hospitals, and individuals living in their homes all across Asia Pacific and many other parts of the world. Across the globe, less than 45% of patients identified as malnourished get proper medical intervention. Malnutrition not only leads to physical but also psycho-social consequences, such as inactivity, apathy, impaired wound healing, impaired immune response, reduced muscle strength and fatigue, self-neglect, and depression, as such, leading to poor quality of life. Therefore, good nutritional care planning has now become a vital aspect to fight malnutrition, and such nutritional support can be provided by an oral clinical nutrition supplements. Oral clinical nutrition supplements have proven functional, nutritional, clinical, and economic benefits, in both, community settings and hospitals, for a wide variety of patient groups. Treatment with high protein oral clinical nutrition supplements has shown to reduce overall re-admissions by 30%, due to which, oral clinical nutrition supplements have witnessed an upsurge in demand, globally. Moreover, increasing evidence of oral clinical nutrition supplements being effective appetizing and nutritious foods to fight malnutrition is expected to result in the increased demand for oral clinical nutrition supplements over the forecast period.

Availability of a Wide Variety of Flavors Boosting the Demand for Oral Clinical Nutrition Supplements

Oral clinical nutrition supplements are generally prescribed to patients suffering from any chronic disease, or malnourished patients, to improve their nutritional condition. It has been observed that, during any medical condition, patients tend to lose interest in consuming normal food items as they experience some loss of taste. Hence, to tackle such a condition, manufacturers of oral clinical nutrition supplements launch products in different flavors and forms. The impact of flavors has been noteworthy among the young population, as they are known for their curiosity to try something new. The youth population is also a major factor that is increasing the sales of flavored drinks, which, in turn, is helping the sales of flavored oral clinical nutrition supplements.

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The growing preference of consumers for flavored oral clinical nutrition supplements has prompted manufacturers to invest a lot in research and development. Manufacturers will also be focusing on gaining brownie points by positioning their brands as being steeped in robust R&D. The availability of a wide variety of flavors is not only beneficial for manufacturers but also for consumers opting for oral clinical nutrition supplements. Flavored oral clinical nutrition supplements are a refreshing alternative to conventional unflavored oral clinical nutrition supplements, due to which, their adoption becomes easier. As such, the influence of flavor cannot be overlooked as far as the growth of the oral clinical nutrition supplements market is concerned.