Boston, MA -- (ReleaseWire) -- 07/11/2014 -- Polishes recorded a 4% value sales increase in 2013 as consumers like to have a clean home. The popularity of wearing expensive, branded shoes rose over the review period, which led to more interest in shoe polish. Furthermore, the increasing trend in home renovation and the installation of more modern floor surfaces, such as laminate flooring, drove sales of polishes in 2013.
SC Johnson was the leading company of polishes in 2013 with a value share of 17% thanks to its Pronto brand which is a popular furniture polish. The brand was successful due to its strong promotion on television, which raised its profile among consumers. The second-ranked company, Tatrachema vd Trnava, held a stable 10% value share in 2013, followed by Marca with just under 10%, but which saw the strongest increase of one percentage point over the previous year. This increase stemmed from the popularity and high effectiveness of its Alex brand, which is used for dust cleaning and protecting wooden floors.
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Polishes will record a CAGR of 1% in value sales at constant 2013 prices over the forecast period. The limited promotion and the increasing popularity of products available at lower prices will be the main reason for this performance. Furthermore, the demand for these products is not expected to increase significantly due to a lack of awareness.
Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Slovakia with research from Euromonitor's team of in-country analysts.
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The Polishes in Slovakia market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Polishes in Slovakia?
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- What are the future prospects for the polishes market?
- What are the key new product launches in the polishes market?
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Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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