Worldwide Market Reports

Real-Time Bidding Software Market: Expansion Strategies Set to Generate Substantial Revenue in the Near Future

In line with its organic growth strategies, the company has launched new products. For instance, Smaato has launched ATC product, which helps Smaato reduce the costs of programmatic bidding for Demand Side Platforms.

 

Seattle, WA -- (SBWIRE) -- 10/18/2019 -- Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill.

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Retail and ecommerce companies focus on making a lot of investment in marketing solutions to reduce human errors, inefficiency, and time wastage. By deploying RTB platform into the operations, retail and ecommerce companies can display personalized ads to individual users based on their online activity. Also, it enables personalized retargeting, and buying and selling of individual page views in real time.

APAC is expected to grow at the highest CAGR during the forecast period, owing to the adoption of advanced technologies, economic developments, increasing advertising agencies and adexchanges, and high investments by RTB solution providers. Large population contributes to the volume of transactions, because of the broadening internet user base and investments by domestic and international enterprises.

Market segment by Type, Real-Time Bidding Software can be split into
Demand-Side Platforms
Supply-Side Platforms

Market segment by Application, Real-Time Bidding Software can be split into
Online
Software

This report focuses on the top players in global market, like ONE by AOL, BrightRoll, SportXchange, Tremor Video, TubeMogul, Adconion Media Group, AppNexus, Convertro, Criteo, Dárriens Media Exchange, Facebook, Google, Kontera, LiveRail

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