Boston, MA -- (ReleaseWire) -- 06/18/2014 -- Soft economic conditions in 2013 are seeing consumers continue to focus on their careers for fear of losing their jobs. This in turn is seeing many consumers juggle with a more hectic lifestyle and demand convenience in their daily lifestyles, including from their meals. However, a continued push by the government to stress the importance of healthy living is also seeing consumers more cautious of their diets and not wanting to compromise convenience for nutritional value.
Barilla GeR Flli SpA looks set to experience the strongest increase in value share to retain its leadership in pasta with a 37% value share during 2013. The established presence of the player coupled with its comprehensive product range is seeing the player gain value share from San Remo Macaroni Co Pty Ltd and Master Foods Asia Pacific Ltd, the second and third leading players in pasta respectively.
Pasta is expected to record positive constant value growth in the forecast period, with consumers continuing to pick it up for its convenient preparation method. This will especially be true with consumers continuing to juggle with hectic lifestyles despite an expected rebound in economic conditions during the forecast period.
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Discover the latest market trends and uncover sources of future market growth for the Pasta industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
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The Pasta in Hong Kong, China market research report includes:
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Our market research reports answer questions such as:
- What is the market size of Pasta in Hong Kong, China?
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- How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
- Are consumers moving from traditionally dried variants to more innovative chilled formats?
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