Boston, MA -- (ReleaseWire) -- 06/02/2014 -- Air care continued to develop well, with new cheaper priced products entering the category, some of which were unbranded. Value sales experienced growth across all categories, especially candle air care, which continued benefitting from consumer interest in newer types of air fresheners. In general, air fresheners are benefiting from the growth in real estate, and growing incomes which allow for less essential products in increasingly polluted cities.
Air care is led by SC Johnson & Son Inc with a 20% share, followed by Sara Lee Corp with a 19% share.
Over the forecast period, air care value sales are expected to register a CAGR of 4% in constant value terms. Sales are expected to flourish as the number of middle- to high-income earners increases with the stronger economy. A considerable number of lower-income consumers will also opt for low-priced air care products in their homes. Over the forecast period it is hoped that increased promotional activities on the part of manufacturers can increase consumer awareness and boost sales.
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Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Cameroon with research from Euromonitor's team of in-country analysts.
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The Air Care in Cameroon market research report includes:
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- Historic volumes and values, company and brand market shares
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Our market research reports answer questions such as:
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- What are the major brands in Cameroon?
- How do plug-in electric air fresheners perform compared to the battery-operated ones?
- What is the most dynamic air care category?
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Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.
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