Boston, MA -- (ReleaseWire) -- 07/01/2014 -- Rising disposable income levels resulted in consumers buying a widening range of laundry care products at the end of the review period. This trend supported strong volume growth in many niches. Carpet cleaners, liquid fabric softeners, colour safe laundry bleach, fabric fresheners, spot and stain removers, starch/ironing aids and other laundry boosters all posted around 4-5% volume growth over the year. Growth in these categories was also supported by urbanisation and widening distribution, with hypermarkets in particular offering consumers access to a wider range of products.
Modern Products Co remained the clear leader in laundry care throughout the review period and accounted for a 54% value share in 2013. This company represents Procter & Gamble's leading global brands, such as Tide, Ariel and Bonux. These brands benefit from offering a wide range of value-added products and have a strong reputation for quality. They also benefit from widespread distribution and strong marketing support, with ongoing television and radio advertising for Tide and Ariel throughout 2012 and 2013.
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Numerous trends will contribute to good sales growth in laundry care over the forecast period. Ongoing economic growth will, for example, encourage low- to mid-income consumers to buy a wider range of products and also trade up to the leading brands. High levels of urbanisation and overcrowded cities, meanwhile, will contribute to high pollution levels, leading to a need to wash clothes frequently. In addition, the grooming trend will continue to support sales, with many consumers viewing clean starched clothes and bright white thobes as a sign of status.
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The Laundry Care in Saudi Arabia market research report includes:
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Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
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