Boston, MA -- (ReleaseWire) -- 07/07/2014 -- Wipes is a category in which the main features changed in recent years. Indeed, dry electrostatic wipes and kits are losing importance (decline of 4% in current value terms in 2012), due to the higher prices compared with traditional brooms, whilst wet wipes are seeing success amongst Spaniards, especially young people, and sales are boosted by the desire to spend less time cleaning.
Arbora & Ausonia was the leading player in wipes in 2012, with a share of 24%, thanks to the success of its brand Dodot in baby wipes. The second and third positions were held by the two main retailers in Spain, Mercadona and Carrefour, with shares of 18% and 11% respectively.
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The performance of wipes in the forecast period is expected to differ depending on the category. Personal wipes is expected to show the best performance, with a CAGR of 2% in volume terms and a negligible negative CAGR in constant value terms. Impregnated wet wipes is expected to grow faster in the coming years, with toilet care wipes being the most dynamic category, with a CAGR of 4% in volume terms and a static performance in value terms. On the other hand, dry electrostatic wipes is expected to maintain a downwards trend, with a negative CAGR of 5% in constant value terms.
Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Spain with research from Euromonitor's team of in-country analysts.
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If you're in the Wipes industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wipes in Spain market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Wipes in Spain?
- What are the major brands in Spain?
- What is the biggest category within household care wipes?
- What are the key new product launches in the wipes market?
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Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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