Boston, MA -- (ReleaseWire) -- 06/05/2014 -- In 2013 German consumers continued to perceive energy-efficiency as one of the most important purchasing criteria for refrigeration appliances. This had two reasons: firstly, consumers were eager to take advantage of the cost-saving benefits that energy-efficient products offer them; secondly, the number of environmentally- conscious consumers increased significantly due to the support of the government and the media. The EU labelling system for major appliances therefore had a positive impact on volume sales of refrigeration appliances in 2013.
BSH Bosch & Siemens Hausgerate maintained its leading position in refrigeration appliances with a solid volume share in 2013. The leading German player, as the brand owner of Bosch and Siemens, enjoys an exceedingly good reputation in terms of its quality and functionality. It was followed by Liebherr International, holding a volume share of 15% in 2013. Ranked third within refrigeration appliances in Germany in 2013 was Whirlpool Corp, with a share of 9% in volume terms.
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The projected decline in the overall German population over the forecast period, with an expected decline in the overall penetration rate of refrigeration appliances, will be likely to limit volume growth. The anticipated reduced demand will leave the category dependent on replacement sales over the forecast period.
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The Refrigeration Appliances in Germany market research report includes:
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