Lisbon, Portugal -- (SBWIRE) -- 07/13/2011 -- In the recent years, brands divulgation through video has had an exponential growth, not only because there are more and more IT technologies which allow doing it in a free and intuitive way, but also because the Internet and the Social Networks came to potentiate the so called viral effect of these contents. From the several known examples, where Apple is a fundamental benchmark, there are several companies from the real estate sector which have been ceased the advantages of the video as an alternative or complement to more “static” contents as texts and photos.
Nowadays the corporate video is within the reach of any company not being anymore an exclusive of the major brands or publicity agencies. A simple search on YouTube or Vimeo allows identifying good practices of companies which, in two minutes, can present effectively a brand, product or service, on a low-cost philosophy, minimalist, and betting on the message authenticity, without major technical productions. Also in this area, the USA has been pioneer. Looking into this market, we face several websites which are genuine television channels, with the major objective of broadcast journalistic plays or interviews to the responsible of small companies which have been highlighted by their products and services innovation. How do target companies capitalise this exposition?
Simply by putting the respective videos on the corporate website, broadcasting them on Facebook, YouTube and Twitter. In Portugal, one interesting example is the Infofranchising TV from the Franchising Information Institute (http://www.infofranchisingtv.pt), but, certainly, other channels will arise soon.
Besides the traditional corporate video, the VideoPodcast support is becoming more used, catched on by Apple in 2005, and which may have a major impact for the brands communication. Normally they are opinion articles, small interviews or presentations and their hosting is free on websites like iTunes, for example.
The use of the video as a way to broadcast our brands came to embody the old saying: “a picture is worth a thousand words”. But now internet came to ease that task and any company may put into practice this objective.
About Avila Business Centers
Founded in 2004 with the name Espaço Avila Business Centers, the company changed its designation to Avila Business Centers in 2011.
Besides renting turnkey physical work spaces, is leader in the virtual offices business where presents solutions with prices between 55 and 85 Euros per month, with several services associated, among them legal and financial support, personalized telephone answering and access to the potentialities of remote management of the myOffice app for mobile devices: Android, iPhone and iPad.
In May 2011 was created the brand Franchise Set-Up, to support start-up franchised companies.
Currently it counts with more than 200 national and international clients and is member and representative in Portugal of the major Business Center network in the World, the eOffice International Network, with more than 300 locations and managed from the United Kingdom. Avila Business Centers has its premises in Lisbon, in Avenida da República and in Avenida João Crisóstomo. For more information visit http://www.avilabusinesscenter.com