Toronto, ON -- (SBWIRE) -- 10/06/2011 -- Company Signs NHL Superstar Vincent Lecavalier, Begins Partnership with Charitable Breakfast Program and Plans to Bring Functional Beverages to Southern Florida
Liquid Nutrition Group Inc. (“Liquid Nutrition” or “Company”) (TSX: LQD.V and LQD.WT) is on a breakaway with the international functional beverage, food, vitamin and supplement store concept announcing three new exciting additions to its strategic growth plan that include: an expansion to its all-star line-up of pro-athletes with the addition of Canadian native, NHL Captain Vincent Lecavalier; plans to expand into Southern Florida with new franchise opportunities; and giving back to the community by partnering with Breakfast Clubs of Canada.
Scoring an NHL Captain
Liquid Nutrition adds Tampa Bay Lightning Captain, Stanley Cup Champion and World Cup Hockey Champion & Tournament MVP Vincent Lecavalier to its Team Liquid roster. One of the youngest NHL players to make captain, Lecavalier (revered as the Michael Jordan of hockey) is known for his tremendous reach, creativity and winning attitude on and off the ice. A recipient of the Maurice Richard Trophy (for being the NHL's top goal scorer for the 2006/07 season), Lecavalier has dedicated his time to children’s health and nutrition, in particular through the creation of his own foundation - the Vinny Lecavalier Foundation.
"The Vinny Lecavalier Foundation and Liquid Nutrition share the same core values, making this a natural business extension for me,” said Vincent Lecavalier, Tampa Bay Lightning Captain and Team Liquid athlete. “Healthy bodies make healthy minds, and Liquid Nutrition ensures access to affordable and healthy foods that help improve and maintain personal wellness helping everyone be their best.”
Lecavalier has signed on as an equity partner with the company, lending his name, image and likeness as the company fulfills its expansion plans and markets the brand across Canada, the U.S. and international markets. Now a member of Team Liquid, Lecavalier joins Two-time NBA MVP Steve Nash, MLB All-Star Russell Martin, NFL Quarterback Matt Ryan, LPGA Champion (#2 ranked female golfer in the world) Suzann Pettersen, Olympic Gold Medalist & World Snowboarding Champion Torah Bright, training and conditioning coach Chris Carmichael and certified sports nutritionist Elaine Hastings.
“Vinny Lecavalier is a strong role model committed to improving the health and well-being of children and their families as demonstrated through his extensive charitable work and his own lifestyle choices,” remarks Glenn Young, president, Liquid Nutrition Group Inc. “There is a natural synergy with Vince; together we will help encourage families to eat well and take care of their bodies by providing access and information about overall health & wellness.”
The partnership with Lecavalier is fueling the company’s expansion plans even further. Young adds, “We are also pleased that Liquid Nutrition will soon be coming to Southern Florida. There has been great demand for Liquid Nutrition in this growing market, so we will begin pouring into Florida in 2012 as locals and tourists alike look for refreshing, healthy and affordable foods.”
Mom’s Right! Breakfast is the Most Important Meal of the Day
There’s truth to the saying “breakfast really is the most important meal of the day.” Studies show children who eat nutritious breakfasts fare better academically, demonstrate improved behaviour, and are healthier than their peers who skip morning meals. To encourage proper nutritional intake among children and as part of its overall commitment to healthy living, Liquid Nutrition will launch a new partnership with Breakfast Clubs of Canada. The company will donate a portion of functional beverage sales to the charitable breakfast program beginning December 2011.
“As a mom and a proud Canadian, I know that every single breakfast counts toward our children and our country’s future. In Canada, one in 10 children are at risk of starting their day on an empty stomach; this new partnership between Liquid Nutrition and Breakfast Clubs of Canada will provide thousands of children to properly fuel their minds and bodies for a day of learning and physical activity,” said Arlene Dickinson, national spokesperson for Breakfast Clubs of Canada, panelist on the award-winning TV series Dragon's Den and member of Liquid Nutrition board of directors.
The donation underscores the company’s commitment to raise awareness about the importance of proper nutrition and healthy active living. Breakfast jump starts the brain and the body. Overnight, the body uses up stored glucose and nutrients to rebuild and heal, therefore by morning the body is essentially fasting. Eating breakfast replenishes this glucose and provides the fuel required to maintain energy throughout the morning.
"Part of Liquid Nutrition’s mandate is to encourage and support organizations that provide this type of front-line care, especially for children. We are committed to partnering with Breakfast Clubs of Canada to give kids a healthy start, and are proud to donate a portion of our morning functional beverage sales,” adds Dickinson.
Breakfast Clubs of Canada is on a mission to ensure Canadian children, in particular those in greater need, start their school day with a nutritious breakfast in an environment that promotes self-esteem. Through this program, more than 107,000 children in nearly 1,050 schools across Canada will benefit from breakfast this school year.
About Liquid Nutrition Group Inc.
Liquid Nutrition Group Inc. is a functional beverage, food, vitamin and supplement store franchisor, headquartered in Montreal, Québec. LNGI is committed to bringing healthy and delicious eating to communities around the world. Through its wholly-owned subsidiary, Liquid Nutrition Franchising Corporation, LNGI is currently the franchisor of six stores located in Montreal, with franchise commitments and expansion opportunities throughout Canada and the United States, as well as license opportunities internationally.
About Team Liquid
Comprised of pro-athletes and experts in the world of fitness and nutrition, members of Team Liquid were selected based on their personal and professional beliefs in healthy, active living. To learn more about Team Liquid and view the full roster, visit http://www.liquidnutrition.ca/en/team_lq.php.
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