Singapore -- (SBWIRE) -- 12/14/2011 -- We are pleased to welcome SurveySwipe as the exclusive Platinum Sponsor of both the Market Research in the Mobile World® (MRMW) Europe and North America conferences.

SurveySwipe is the market-leading mobile research app. With its integrated Survey Analytics software, mobile panel functionality, analytics and gamification, SurveySwipe is the trusted choice for companies like Zynga, CareerBuilder and Ipsos Loyalty.

Vivek Bhaskaran, CEO of SurveySwipe parent company Survey Analytics had this to say about the opportunity: "We are proud that our premier mobile survey application, Survey Swipe, is the lead sponsor of the premier mobile market research conference. 2012 will be a huge year for SurveySwipe and the Market Research in the Mobile World conferences are critical events for us ".

“Having SurveySwipe join as the Platinum Sponsor for these events is a testament to the massive success of the MRMW 2011 conference held in Atlanta and the outstanding foundation established in Europe by the GlobalPark’s Mobile Research Conference.” said MRMW Chairman Leonard Murphy. He continued to say “More and more research professionals are discovering the potency of a content-driven social media engagement strategy when combined with a highly targeted event of global thought leaders like the MRMW series. SurveySwipe is one of the companies that is leading the charge on this new model to drive the global industry dialogue forward.”

The Market Research in the Mobile World European conference will be held in Amsterdam on 18-19 April 2012. The North America edition will be held on the 18 & 19 July 2012 in Cincinnati, Ohio. Sponsorship details and preliminary agenda will be released shortly.

About MRMW
The Market Research in the Mobile World (MRMW) is an International Conference Series organised by the Merlien Institute. The aim is to bring together distinguished experts to discuss important and wide-ranging issues on the state-of-the-art of mobile marketing research. MRMW conferences are held annually in Europe, North America and Asia-Pacific.

About SurveySwipe
SurveySwipe is a community based mobile research platform that allows user opinions to be heard. Users receive occasional surveys that they elect to be a part of. Those responses generate information for researchers from profit and not-for-profit companies while also rewarding respondents with points for their opinions.