Mumbai, Maharashtra -- (SBWIRE) -- 01/23/2012 -- Kara & Sungrace Mafatlal 1906 was recently launched at The Piccadily, Lucknow.

- Bollywood Star Monica Bedi & other models showcase top of the line wear in a grand fashion show & Trade Opportunity Expo
- Trade Opportunity Expo generates overwhelming response
- Century old Mafatlal brand re-launches with special focus in Uttar Pradesh

Kara & Sungrace Mafatlal 1906, a brand launched in partnership between one of the oldest Indian textile brand, Sungrace Mafatalal, and the young and vibrant international brand, Kara, was recently launched at The Piccadily. Bollywood star Monica Bedi and other models showcased the formal wear, club wear, casual wear, ethnic wear and lingerie of the new brand at a Trade Opportunity Expo.

“Uttar Pradesh is one of our key markets and in the immediate future we will be tying up with over one hundred franchisees. The unbranded segment dominates the readymade garment wear in this State. With an attractive pricing policy and penetrative distribution, we hope to become a dominant player in the State and capture a sizeable market share within the first year of operations,” said Ms. Kavya Amit Singh, Chairperson, Meuse Kara & Sungrace Mafatlal Ltd.

Of the expected pan India sales of Rs. 450/- crores in the first year of operations, Rs. 100/- to Rs. 150/- crores are expected to be generated from the State of Uttar Pradesh.

Mafatlal Industries, synonymous with the word ‘Textile’, had dominated the Indian textile industry for most part of the century. The company created benchmarks across the globe and formed one of the largest industrial empires in India.

Thane based Meuse Kara & Sungrace Mafatlal Ltd. promoted by Ms. Kavya Amit Singh, in a joint venture with UAE based Kara FZE, re-launched the century old brand under the name and style of Kara & Sungrace Mafatlal 1906. The brand that was globally launched last month in United Arab Emirates will introduce a range of men’s & women’s wear in the casual and formal category apart from other categories like Dhothi-Kurta, Safari, Night Wears etc. The ready to wear apparel, created with the latest style and of a very high quality, will be retailed at an attractive price across India.

“The technology intensive manufacturing unit backed by a seamless distribution and retail chains, and a fashionable line of Kara & Sungrace Mafatlal 1906 collection at very attractive prices, will not only parallel the best in the industry, but go on to create new benchmarks,” she added.

With a strategic plan on national as well as international levels, the company is ambitious to spread their wings in the metros and Northern India within a few weeks. To form its significant presence in the Indian market, the company is ready to introduce over 600 franchisee outlets. A systematic plan has been strategized to spread the network and reach their customer base in every corner of the domestic market.

The outlets will stock the entire range of formal and casual wear to cater to all customers.

“With 83% of the retail garment industry market share dominated by the unorganized sector, there is sufficient scope and head room for growth. Moreover, India continues to be on the growth trajectory and disposable income of the consumers is expected to grow. All these trends will help Kara & Sungrace Mafatlal garner a healthy market share,” disclosed Mr. Arjun Mehra, Vice President, Meuse Kara & Sungrace Mafatlal Ltd.

“Kara & Sungrace Mafatlal 1906 will leverage the brand strength of Mafatlal and target a growth in turnover by 150% in the first year. We are very confident that our long term goals backed by the quality manufacturing prowess, distribution strength, customer relationship programmes and appealing fashion garments will garner the targeted revenue growth and achieve the futuristic vision of becoming industry leaders,” he added.

“The response to the Trade Expo has been overwhelming. A large number of traders have shown interest and many of them have already signed up for partnering with us. Within the first month itself our sales personnel have crossed their targets,” concludes Mr. Mehra.