New York, NY -- (SBWIRE) -- 03/12/2012 -- This often translates into hundreds of dollars less than what one would have to pay at any retail store. Best of all, the old adage of “you get what you pay for” doesn’t ring true here as you would be buying directly from manufacturers without any middlemen. The store’s diamond jewelry is made with solid gold or Platinum and authentic diamonds of exceptional beauty.

Diamond is not just a gemstone made of carbon, it is one of the hardest, rarest and beautiful stones found on earth. The diamond engagement ring has evolved in less than 100 or so years to represent many deeply important things. The magnitude and purity of love, the emotional investment one wants to make in a relationship, the rare and precious beauty of a bride to be, the eternal bond one wants to form and the worth and ability to provide as a husband.

In ancient cultures it was believed that the third finger of the left hand, had a special vein of “love,” that ran from the “ring finger” finger directly to the heart. There is, of course, no scientific basis for this romantic theory, but the custom has, nevertheless, endured through generations. The circle has always had significance in ancient cultures as a symbol of wholeness and of perfection. Its endlessness is the perfect symbol of oneness and unity without beginning that has no beginning or end.

Shopping for Diamond Engagement Rings at ItsHot.com doesn’t have to be an exhausting ordeal and empty a bank account in the process. Rather than spending weeks going from store to store in search of the right ring at a reasonable price, one can shop from the comfort of home at ItsHot.com and browse through literally thousands of unique designs: one of the largest collections of Diamond Engagement Rings available online or offline.

The diamond jewelry house has taken care of engagement rush by creating a breathtaking collection of the preset Diamond Engagement Rings available in your choice of precious metals from sterling silver to 10k, 14k or 18k yellow, rose, white gold or Platinum. Its pre-set Diamond Engagement Rings are made to impress and for any budget: from unique engagement rings to solitaire engagement rings to very cheap engagement rings.

ItsHot.com’s romantic Diamond Engagement Rings sets are designed with love and feature exquisite diamonds set in lustrous 14k gold, 18k gold or Platinum. Diamond Bridal Ring Sets and Wedding Ring Sets includes Diamond Engagement Rings and one or two diamond wedding bands.

All Diamond Engagement Rings sold at ItsHot.com are guaranteed to be quality made and come with 1 year warranty and 30 days money back guarantee. All diamond engagement ring sets are shipped by safe, fully insured FedEx mail with signature confirmation, with each diamond engagement ring set carefully packaged in a nice gift box. ItsHot.com also provides award winning 24/7 customer service support to help and guide those who need help selecting their perfect diamond engagement ring. The selection can be viewed online at http://www.ItsHot.com or at their NYC showroom.