Hyderabad, Andhra Pradesh -- (SBWIRE) -- 03/25/2012 -- ReportReserve Announces the inclusion of its new report "Global Defense Survey 2012:

Decreasing Defense Expenditure in the Global Defense Industry, Impact on Suppliers and Countermeasures"in Defense Industry.Overall, 55% of respondents from defense contractor organizations and other service provider companies expect an increase in the number of collaborative projects, anticipating that they will either ‘increase considerably’ or ‘increase slightly’. The key drivers behind such collaboration are revenue increases, decreased costs, the need for expertise and the optimum utilization of resources.

Uncertain economic conditions, extensive competition, opportunistic expansions, a lack of liquidity and the need to reduce costs are key reasons for an increase in M&A activity. Large companies, which expect to venture into high-demand segments, find it easy to acquire smaller companies with the relevant expertise during challenging economic times, as smaller companies are often stuck in liquidity crisis.

Reasons to buy
- Predicts the future outlook and growth expectations and also provides an insight into the changes in business structure and M&A activity, helping the companies to understand how the industry will grow, consolidate and where it will stagnate.
- Drive revenues by understanding future product investment areas and key regions that are expected to provide the highest growth for the industry.
- Secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.
- Benchmark your sales and marketing spend with industry peers to effectively determine strategy.
- Better promote your business by aligning your capabilities and business practices with your customer’s changing needs during these times of market uncertainty.
- Helps marketing agencies in the industry to promote their business by aligning their capabilities and business practices with their customer’s changing needs, while it also helps suppliers to benchmark their efforts with that of their competitors.
- Uncovers the business outlook, key challenges and opportunities identified by suppliers and buyers, enabling industry stakeholders to understand the business sentiment prevailing in the industry.
- Based on primary survey research conducted by ICD Research accessing its premium B2B panels comprised of senior marketing decision makers and leading supplier organizations.

To pre-order this report, please send an email to Pallavi Singh.

Pallavi Singh
Manager, Publisher Relations

Report Reserve | Knowledge Store for Premium Market Research
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pallavi.singh@reportreserve.com | http://www.reportreserve.com
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