Valencia, Spain -- (SBWIRE) -- 03/27/2012 -- The BI or analytic layer that we will call Customer Intelligence is able to extract valuable information from all the data about customers, and turn it into useful knowledge that enables the design of accurate strategies and generate competitive advantages.

But, why is Customer Intelligence necessary? In this moment in which relational or one to one marketing is gaining more and more importance, and in which many markets and industries are in the maturity stage, as the Marketing guru Philip Kotler has stated, there is an increasing need to engage customers and cross-selling as strategy to increase sales.

To find out how a customer interacts with our company we have dispersed data over different software and departments. We can find a CRM in the sales and marketing department with information about campaigns, an ERP with integrated information, market data bases we have purchased, etc… In this situation, with all this internal and external data it is imperative to work with a BI layer in the CRM, to manage all the information needed to understand our customers and increase customer loyalty.

Reviewing the predictions on this field that gurus of CRMs have forecasted, as Paul Greenberg or Jesus Hoyos, we can identify as a common trend to all of them the following:

“BI is important because companies need to transform information into money... and nowadays many businesses are looking for ways to extend the use of their ERP and/or CRM to increase their sales or reduce costs” Jesus Hoyos

CRM tools are technological solutions to effectively develop Relational Marketing strategies, to create, strengthen, and maintain the relation between companies and their customers and with it, achieve the ultimate customer experience that will end up with his loyalty or engagement. At this stage, the Customer Intelligence will analyze all the information managed, which will support the decision-makers to improve the one to one marketing strategy.

In addition, if we take into account the trends that point out Cloud Computing as the closest future in technology, or the versatility and agility for both companies (fast deployment and cost reduction), as for the final user (access from any location or device) enabled by cloud apps, we could conclude that Cloud Computing Customer Intelligence solutions, as LITEBI’s, present themselves as the most suitable tools for this industry, especially because of their affordable prices, ease of use and fast deployment.

The main advantage of a Cloud Computing Customer Intelligence system is its fast deployment and the agile integration of different data sources, which enables the communication between the multiple processes through online and user-friendly interfaces, with a unique platform that provides customer's KPIs, interactive analytical tools, dashboards…

About LITEBI
LITEBI is leading the next generation of Business Intelligence with its Cloud Computing platform. It offers advanced analytics, dashboards, data integration, alarms and balanced scorecards for companies of any size or industry, through a pay-as-you-go model. LITEBI is an easy, powerful and affordable BI solution.