Toronto, ON -- (SBWIRE) -- 06/24/2009 -- Today’s Concepts, a Canadian Company, develops and brings to market Health & Beauty Care Brands (HBC), which provides a compelling combination of image, aggressive pricing and performance for the consumer.

The Company truly understands the set of attributes that moves the consumer to purchase HBC Brands in this challenging environment. For example, the Zone Body Spray Brand retails at $3.49 vs. Axe, which sells for $7.49.

Joe Gulesserian, President of Today’s Concepts said that, “Our Made in Canada Brands” connect with consumers both emotionally and rationally, while evoking a set of benefits that inspires purchasing in a contracting economy.”

Gulesserian went on to say, “we have created Brands that are a recipe for recessionary survival and a stimulus package for the Canadian economy, without the Tax hangover. For example, an average household could save between $150-200 a year by purchasing our Brands vs. those of competitors. By offering a combination of outstanding image and performance at great prices, our Brands allow consumers to look good, feel good while still being able to pay their bills and leave them with enough money to do, well......other things!”

Compared to Private Labels, Today’s Concepts Brands better connects to Gen Y, with more advanced formulas, complemented by lower price-points. At the same time, the National Brands are cost prohibitive to a large demographic.

So, why not give both your hair and the recession attitude with Fruiteen™ or better still, you can always elevate both your hair and savings with Slik!™ “Give Me Bod” Shampoo.

The choices are entirely up to you!

About Today’s Concepts Since 2000, Today’s Concepts has developed and brought to market both on a domestic and global platform Health & Beauty Care “Brands That Resonate” with the consumer, and provide both emotional and rational reasons to be the customer’s product of choice. Today’s Concepts creates exciting Brands that speak the language of the I-Pod generation and the parents that they influence, while challenging the notion that “You Have Seen it all Before!”