Mumbai, Maharashtra -- (SBWIRE) -- 09/15/2009 -- September 2009, Mumbai: Informa India and Paris-based ProMeeting, co-organisers of the successful India International Wine Fair (IIWF) in March 2009, have announced the launch of TASTE 2010. This business focussed trade exhibition for the food, drink and hospitality industries will take place at the Bombay Exhibition Centre in Mumbai from 28th to 30th January 2010. Already being referred to as the largest and most diverse gathering of global produce in the food and beverage sector, TASTE will showcase products from around the world along with fresh ideas from India.

TASTE is supported by Sopexa and UBIFRANCE in addition to the Austrian Wine Marketing Board & Trade Commission, the Chile India Chambers of Commerce, Ministry of Agriculture, Bulgaria, the American Association for Promotion of Wine & Spirits (APVSA), Wines of South Africa (WOSA), Regional Government Body - UK and the Dubai Export Development Corporation. Support from these bodies ensure larger country pavilions at TASTE and direct benefits for participating exhibitors. UBIFRANCE will be showcasing the latest innovations for the hospitality industry at their Hotel Equipment Pavilion.

Innovation, Choice, Education

In a recent buyer survey conducted by the organisers, in association with knowledge partners from the retail industry, it was found that buyers in India are most likely to visit TASTE to source ideas new to the market, from both the international and national fronts. In response, the organisers are flying in specialists from London, who are seen as the best in the field of wine tastings and food and wine pairings. Similar educational and experienced innovations are in the process of being arranged.

Four shows under one roof

TASTE is a successful evolution of the already established India International Wine fair held earlier this year. The event brings together the best in the world of food, drink and hospitality. In recognition of the unique nature of buyers and their sourcing needs, TASTE is spread over 4 shows – the India International Wine Fair, the India International Spirits Fair, the India International Food Fair and the India International Hospitality Fair. Each Fair has a host of conferences, workshops and interactive buyer sessions accompanying it, to offer visitors a diverse range of products from India and around the globe. It will bring under one roof, producers, exporters and marketers from airlines, hotels, restaurants and bars, on the hunt for new products to add to their range.

National TASTE Week

The three-day TASTE show will be preceded by a host of pre-show food and drink related events starting from 25th – 30th January 2010. Key buyers from across the subcontinent will take part in live cooking demonstrations on the lines of ‘TASTE of France’, ‘TASTE of Spain’ and more. NDTV Goodtimes celebrity chef – Manju Malhi will be conducting live cooking sessions with 6 talented chefs throughout the show. Supermarket buyer for UK stores – Angela Mount will conduct a workshop on ‘Retailing Wine in India’ for retailers, food & beverage producers and importers, adding to TASTE’s highlights.

In addition to all of the above, TASTE will also showcase the high-level TASTE Summit, featuring industry leaders – Sanjay Menon, Importer & Board Director, Wine Society of India, Vijayan Gangadharan, Director F&B - The Hyatt and top sommeliers Vishal Kadakia, Wine Mart, Harshal Shah, Australian Sommeliers Association, Dharti Desai and Craig Wedge, among others.

India Wine Challenge

The 3rd edition of the India Wine Challenge - the country’s most internationally recognised wine competition - is now with TASTE. Anchored by the world renowned wine expert, Robert Joseph, the Challenge will be the largest entry based wine competition in India. Masters of Wine, leading Sommeliers, world renowned wine journalists and experts in the field of wine will form the panel of judges. The winners of IWC will be unveiled to a VIP panel of buyers in an exclusive closed room session.

TASTE is going to be the biggest trade display for the food and beverage industries. Ensure your involvement.

To know more about TASTE email taste@taste-expo.com or visit http://www.taste-expo.com.