Houston, TX -- (SBWIRE) -- 10/29/2009 -- The reason for this is that they have developed one method of interacting with customers that is most comfortable for them. They do not realize the need to adjust their communication style to match the customer’s behavioral style. However, successful marketers know that before a customer will listen to you, they first must "emotionally" buy-in to your message at a personal level.

They know that people prefer to do business with people they like and trust. The most effective marketing and sales people adapt their communication style to match the behavioral styles of their customers and associates. Learning how to interact more effectively will help you to be more effective and put you far ahead of your competition.

So how do you build this rapport?

About Behavior Styles

The first key is to recognize that different behavioral styles do exist among customers. You have probably seen from your own experience how one approach worked great with one person, yet you got a very different reaction from someone else.

Behavioral styles impact:
How a prospect wants you to market to them
How a prospect wants you to present information
How much information you present
How a prospect makes buying decisions

The same approach won't work with everyone. As you learn to adapt your approach to make the customer feel more at ease, the relationship will improve and more sales will eventually result.

Most psychologists agree that there are four major types of behavior categories. For now, let's call these behavioral styles. In order to succeed at Adaptive Marketing you must understand these behavioral styles and how to adapt to them.

One can classify behavior into four styles: Amiable, Analytical, Driver, and Expressive