Houston, TX -- (SBWIRE) -- 11/18/2009 -- They’re enthusiastic and upbeat – enjoying the interaction with others in a humorous, lighthearted way. These individuals can appear to be the eternal optimists, usually seeing the glass as half-full rather than half-empty, and can be quite persuasive about things they’re passionate about.

You can identify them as being outgoing and direct, very talkative and interactive. These people tend to speak quickly, use animated expressions, and express their feelings freely. They can appear to be casual and friendly in their interactions with others and love to express themselves in a jovial, humorous way. Sometimes you’ll notice trinkets or fun gadgets in their office – it’s their way of adding levity to the work environment.

Expressive styles say things like: "When I talk, people listen. I know how to express myself and still not hurt anyone’s feelings. I want to be popular. I enjoy being the center of attention. My friends say I can talk my way out of anything. I am rather charming.”

Marketing to the Expressive style: When targeting the “Expressive” style, match your tone to their energetic approach. Make it friendly and sociable, and personal. You need to provide testimonials and personal stories on how other people have responded to your company’s product or service. Show enthusiasm for the benefits your product or marketing can provide. Make it easy for them to buy from you.

For more information about how to help you put your marketing on auto-pilot, visit http://www.apollosmg.com or visit Mission Control: Apollo's central hub for up-to-date B2B marketing, lead generation and nurturing information and best practices - http://blog.apollosmg.com/blog/apollo-sales-and-marketing