Kangaroo Ground, Australia -- (SBWIRE) -- 02/05/2015 -- Most healthcare professionals know they need a website, but few understand the importance of search engine optimisation. Practice website SEO is utilized to rank higher in search engine results, an essential element for medical professionals who want to generate more patients, referrals and income.
"Ensuring your website incorporates SEO is an investment in your business," said Simon Mauger, founder of Practice Website Design.
SEO enables search engines and potential patients to locate a practice when a search is conducted. People and search engines don't see a website in the same way. Structured SEO provides search engines with clues, signals and direction toward a particular website, based on what an individual enters as their search parameters.
It's a branding method and marketing tool that's far more cost effective than traditional forms of advertising and produces a better return on investment for clients. Approximately 90 percent of potential patients conduct a search before selecting a healthcare provider and the goal of practitioners should be to appear on the first page of search results.
Practices that don't employ SEO on their websites are losing business to their competitors. The use of SEO is particularly important in a mobile-enabled world. The large majority of individuals use a smartphone or other mobile device and medical websites must be friendly to those searches. SEO is critical for practices of any size.
Internet searchers utilize multiple search terms and SEO allows clinics to appear to individuals using a variety of keywords. SEO techniques provide practices with credibility and people perceive higher-ranking websites as more trustworthy. SEO drives traffic to websites and the Google analytics provided by Practice Website Design provides practitioners with information on how the site is performing while generating leads.
About Practice Website Design
Practice Website Design is skilled in SEO strategies that increase visibility and assist practices in ranking higher in search engine results. It's one of the most cost effective methods available to aid healthcare providers in marketing their practice. SEO shines a spotlight on healthcare providers, their medical practices, and services they provide. It's an investment that pays dividends now and in the future.
For more information, contact Simon by phone at 03 9712 0723, via email at info@practicewebsite.com.au or visit Practice Website Design online.
MEDIA CONTACT INFORMATION:
Simon Mauger
Founder
Practice Website Design
Phone: 03 9712 0723
info@practicewebsite.com.au
Website: http://practicewebsite.com.au