Albany, NY -- (SBWIRE) -- 03/09/2015 -- Through many acquisitions in the ICT and digital media space, Oracle is positioning itself to be a preferred provider of the core technologies for cloud computing, communications, content, commerce and applications. The company is also leveraging its data management experience and expanding its Cloud Computing service with its Data as a Service (DaaS) offering.

DaaS is defined as any service offered wherein users can access vendor provided databases to utilize data in a Cloud-based service environment. DaaS is expected to grow significantly in the near future due to a few dominant themes including cloud-based infrastructure/services, enterprise data syndication, and the consumer services trend towards Everything as a Service (XaaS).

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This research evaluates the DaaS market opportunity with a focus on anticipated industry leader, Oracle. The report analyzes Oracle's strategy, opportunities, and outlook. All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.

Target Audience:

- Telecom service providers
- Data integration companies
- Big Data and Analytics companies
- Wireless infrastructure companies
- Telecom managed service companies
- Cloud infrastructure and XaaS providers
- Intermediaries and mediation companies
- Enterprise, medium, and small businesses

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Report Benefits:

- BDaaS Forecast to 2019
- Understand Data as a Service
- Identify DaaS issues and challenges
- Recognize the market potential for DaaS
- Understand how DaaS is leverages Oracle DB
- Identify Oracle's potential strategies and solutions

Table of Contents

1 Introduction 5
1.1 Executive Summary 5
1.2 Key Findings 7
1.3 Target Audience 8

2 Company Overview 9
2.1 Strategy 9
2.1.1 General Company Strategies 9
2.1.2 DaaS Specific Strategies 10

3 Data as a Service 12
3.1 Overview 12
3.2 Marketplace 15
3.2.1 Overview 15
3.2.2 DaaS Adoption Factors 17
3.3 Forecasts 21

4 Oracle's DaaS Products and Services 24
4.1 Overview 24
4.2 Current Services 25
4.2.1 Oracle DaaS for Marketing 27
4.2.2 Oracle DaaS for Sales 30
4.2.3 Oracle DaaS for Social 31

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