Albany, NY -- (SBWIRE) -- 03/30/2015 -- In recent years, the sales of household air purifier in China increased by 27% each year, influenced by air pollution caused fine particles "PM 2.5", the sales of Household Air Purifier tends to increase. In 2013, the sales increased to 2.64 million, up 16% over 2012. It is predicted that the sales will continue to enlarge in future, especially, under the situation of severe air pollution, it can be expected conservatively that the market scale of Household Air Purifier in China will grow at the rate of 9% averagely, in 2018, the sales will hit about 4 million from 2.60 million in 2013. At present, the popularization rate of air purifier is less than 0.1%, the number of air purifier in China can raised dramatically. The release of PM 2.5 makes national people pay more attention to living environment and air quality. As one sunrise industry, the market space of household air purifier is huge.

Browse Detail Report With TOC
http://www.researchmoz.us/in-depth-study-and-prospect-forecast-on-household-air-purifier-industry-in-china-2015-2020-report.html

At present, the domestic household air purifiers lay emphasis on indoor decoration pollution; most of mainstream products in market have the function of eliminating formaldehyde etc decoration pollution source, so the functional segmentations are not obvious in real market. The products with bactericidal function

In all segmentations, the functions of products are repeated highly, 45% of products in market have the function of eliminating decoration pollution, even more, the products with bactericidal function are as high as 65%; the market reactions of low-end, conventional dedusting equipment are just so-so, they only account for 33% of equipment and enter into the demand market mainly in the form of gifts and complimentary gifts.

Browse All Reports in Housewares Category
http://www.researchmoz.us/housewares-market-reports-126.html

In the leading enterprises of household air purifier, over 60% are foreign-funded enterprise brands, while the domestic brands only account for 38%.

In 2014, there were over 200 brands in purifier market in China, but the foreign-funded brands still took most of market shares. According to the data from Huidian research, last year, the top 5 brands of purifier in on-line market in China were Philips, Sharp, Panasonic, Ya Du and Daikin, of which, only Ya Du is domestic brand.

Brands of household air purifier have formed the largest camp: the domestic brand camp represented by Ya Du, Broad, Midea, Gree, Airmate and Lexy, Euro-America brand camp represented by Philips, Airoswiss, Austin and Whirlpool, and the Japan-ROK brand camp represented by Panasonic, Sharp, Daikin, Samsung and LG etc. the market shares of Europe-America brands exceeds 45%, Japan-ROK brands take 35% of market shares, while domestic brands account for less than 20% of market shares. Seeing from the comparison of the market shares of domestic and foreign brands, the foreign-funded brands account for over 80% of market shares and continue to grow steadily by virtue of technical advantages, and the competitive disadvantage of domestic brands is hard to be changed in short time.

For Market Research Latest Reports Visit
http://www.researchmoz.us/latest-report.html

Seeing from competition pattern, different brands have different competition focuses, the activated carbon filtering system is dominated absolutely by Philips and Panasonic, ionic filtration system is dominated by Panasonic, Ya Du and Sharp and catalyst filtration system is dominated by Blueair; Seeing from filtration layers, Philips covers fully the air purifier with four layers of filtration or less, and the sales proportion concentrates into the products with less filtration layers, in which, the products with two filtration layers or less account for 50% of total sales of Philips. The main air purifiers of Panasonic adopt three-layer filtration system, Yadu and Blueair adopt four-layer filtration system or above, and Sharp adopts five-layer filtration system or above.

Related Reports

Global X-Type Telescopic Racks Industry 2015 Market Research Report

(http://www.researchmoz.us/global-x-type-telescopic-racks-industry-2015-market-research-report-report.html)

For overview analysis, the report introduces X-type telescopic racks basic information including definition, classification, application, industry chain structure, industry overview, policy analysis, and news analysis, etc. For international and China market analysis, the report analyzes X-type telescopic racks markets in China and other countries or regions (such as US, Europe,...

Global and China Cleaning Pad Industry 2015 Market Research Report

(http://www.researchmoz.us/global-and-china-cleaning-pad-industry-2015-market-research-report-report.html)

For overview analysis, the report introduces Cleaning pad basic information including definition, classification, application, industry chain structure, industry overview, policy analysis, and news analysis, etc. For international and China market analysis, the report analyzes Cleaning pad markets in China and other countries or regions (such as US, Europe, Japan, etc) by...

For More Reports Browse
https://www.linkedin.com/today/author/68229468

About ResearchMoz
ResearchMoz is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price.

For More Information Kindly Contact:
Email: sales@researchmoz.us